| Be seen |
| Social channels managed | 2–3 | All your channels | All your channels |
| Posting | Regular posts with researched content and graphics | Daily posts (2–3 a day across your channels) | Daily posts (2–3 a day across your channels) |
| Custom branded graphics | Included in your posts | 6–8 a week | 6–8 a week |
| Short videos (reels) | Included | 1–2 a week | 1–2 a week |
| Long-form video | — Not included | Interview and long-video editing, plus 2–3 clips a week | Podcast or video production: editing, show notes and clips |
| Newsletter | 1 a month | 1 a week | 1 a week |
| Blog posts | 1 a week | 2–3 a week | 2–3 a week |
| LinkedIn growth | Steady network growth (personal messages available as an add-on) | Daily outreach, about 15 invites and 5 follow-ups, within LinkedIn's limits | Daily outreach, about 15 invites and 5 follow-ups, within LinkedIn's limits |
| Paid ads | Add-on | Campaign setup and management (ad spend paid to the platforms) | Campaign setup and management (ad spend paid to the platforms) |
| Look credible |
| Website care | 1 page update a month | Full care for 1 website: updates, forms and monitoring | Multiple websites: redesigns, new pages and forms |
| Landing pages and follow-up emails | — Not included | — Not included | 1–2 small funnels a month |
| Run smoother |
| Admin support | — Not included | Daily records and monthly reports | Admin, hiring and operations support |
| CRM setup | — Not included | Light setup: pipelines, tags and templates | Advanced setup and sales operations support |
| Automations | — Not included | Basics with n8n, Zapier or GoHighLevel | Advanced automations and AI upgrades |
| Dashboards | — Not included | — Not included | Custom dashboards for your team and clients |
| Part-time tech lead (fractional CTO) | — Not included | — Not included | Included: joins your meetings and plans your tech |
| Cost and tools audit | — Not included | — Not included | Included |
| Strategy and reporting |
| Strategy sessions | Basic growth advice | Two 60-minute sessions a month | A weekly 45–60 minute session, plus quarterly planning |
| Progress reporting | A monthly progress presentation | Every two weeks, with real numbers | Weekly updates and a monthly executive report |
| Support | Replies within one business day | Replies within one business day | Priority support (response times set in your plan) |